Fashion Police AE: Esmod Dubai Fashion Show 2012

Today, for the first time ever I got a guest to blog for ButterHotShoes. I did this because I attended a one of a kind fashion show which made me speechless and trust me this is not a compliment. Not only did the presenter start it off by pronouncing Givenchy wrong (he said Givenchy as in "give" with a hard G!!!), but most of the collection was disappointing. I don't know what to dislike most, the brick wall, or the banana dress... My friend Saeed who recently started the Fashion Police AE seemed like the perfect person to judge this fashion show. He's one of the most fashionable people I know so read below what he had to say about what we witnessed at Wafi a couple of weeks ago:

"In a recent event we were invited to, there were lots and lots of fabrics straight of the Satwa street strip. Yes, we were at the ESMOD-Dubai fashion show! We can’t say we loved it, or hated it either.

Many designers showcased their work, and we appreciated that very much; some of these designers should stick to just designing for their own selves for now we believe. Others have potential; they may not be up to our personal taste, but they are students after all so we hope they learn from our observations and notes.

The show consisted of three parts:-

First year students

Second year students

And boutique designers.

We the @fashionpoliceae will rate them in accordance to style, uniqueness and of course wearability on a scale of 1 to 10, 1 being least stylish, unique and wearable.

First Year Students
Score: 4/10

The first year students deserve a 4 out of 10, although most of the clothes are wearable except for the ribcage dress (you’ll know which one I’m talking about), that just has so much print and color, and the brick wall dress that looks like a dress out of loony tunes. I mean I understand that there is so much construction happening around the city of Dubai, however fashion is about breaking walls, not building ones.  The show was a huge confusion between RTW and what I would like to assume is a Couture collection, however it has failed to achieve both status. The whole show lacked to achieve a theme, and portray any relation of one garment to another except for similar prints in three of the dresses. Given that they are 1^st year students and require additional training we are hoping to see a huge improvement in their work in two years.

In Addition to the prints, color and misfortunate addition of accessories, there were the shoes that did not match the dresses or garments on the runway they just seemed like the models own shoes that they had to bring along, rather than shoes chosen specifically for the show!

I wonder if this big fashion influential college in the region has a stylist or someone on board to advise the students in styling a runway or an in-house stylist, but I doubt it.

Second Year Students
Score: 6/10
Secondly, as you know our motto is (You will be judged) and oh god how we do love judging fashion shows, the 2^nd year students at ESMOD- Dubai presented us with a fashion show that we might as well say, enjoyed much better than the 1^st year students. However it also lacked direction, production and definitely a theme. The fabrics used were richer than those of the 1^st year students we particularly liked the spiked high platform heels, the suits and we definitely disliked the futuristic attempt of a suit in gray and silver that looked like the model has just landed in a UFO from mars, the backless ripped blazer or so I thought it was, and the rib cage straight jacket!   Over all the show was judged 6 out of 10.

However, we would like to see these students improve their stitching/tailor abilities and work on better design concepts, they must also work on better wearable options for buyers to regard as potential products, although the designs were very innovative and different, different is not always good in this case, and as you know in the fashion business one day you’re in, the next day you’re out.

 

Boutique Designers
Score: 8/10
Thirdly, it all has come down to the boutique designers, some of these labels we are very familiar with and have worn some of their designs before, some not so much and would never be caught dead walking around in, this show gets an 8 out of 10.

We highly commended the work of Madeyya Almazrouei it was executed really nicely and the fabrics were very rich and pretty although we did not like the bridal dress. Another designer we enjoyed was Selina Al Farouqi that beading was just flawless and the colors and fabrics were sensational, we have very high hopes for this name and we hope to see her showing in Paris Milan, London or even New York.  We loved the simplicity of the designs of Leenah Al Mansoori however the fabrics and execution was just utterly bad and lacked quality and composition, the clothes were not fitted nicely on the models either, we are hoping to see Leenah working on better tailoring and textile choice skills. Canella Hostel did an amazing job with the tailoring however, she lacked a theme and direction, and she also did a horrible job with the boob/cup shirt and skirt ensemble that looks like a cheap knock off the Jean-Paul Gaultier famous Madonna bra made into a horrible top. NOT GOOD.  We liked the big buttons and small polka dot dresses she did though; they were such a reminiscent of the 70’s inspired stay at home wives we would definitely wear the one in light blue with a white silk scarf. Arwa al Ammari, Fatma Gargash, and Dandoon couture we remain in different about, we did not understand the collection, we liked the Arabic scripted clothes in Dandoon, however we did not like the crop top with long sleeves that looks like a heavy weight was pulling it from the back and we definitely did not like the spider web/ fish net print.
Madeyya Almazrouei 

 

 Selina Farooqui

 

Dandoon Couture

Leenah Almansoury

Fatma Gargash 

Arwa Al Ammari

Canella Hostal

 

Women want to feel beautiful, always remember that when you’re making clothes for them, they want to be noticed for all the right reasons. I always ask a designer, how would you feel wearing your own clothes? Would you feel beautiful or just different? Always ask yourselves that when designing a collection, if you won’t wear it, chances are others would not either.

Finally, we would like to thank butter hot shoes for giving us a kick start into the blogging sphere in the UAE and we would be very happy if you could tweet us your comments on @fashionpoliceae, like us on Facebook Fashionpoliceae and follow our blog www.fashionpoliceae.com."


Images belong to Esmod Dubai